How Using AI In Social Media Apps Can Drive Better Engagement?

How Does Using AI In Social Media Apps Impact User Engagement?

Undoubtedly, using AI in social media apps is going to be the next strong wave of transformation in this industry!

So if you are trying to develop a social media app or looking to upgrade an app that drives better user engagement, then AI is the latest technology trend that you can afford to skip in 2025.

Wondering why?

Well, while talking about social media apps, what’s the first app that first comes to your mind? 

I’m sure, it would be Instagram or Facebook!

Globally, people spend around 16 hours and 56 minutes per month on Instagram and the average user spends around 29.2 minutes per day scrolling through the app. 

But what makes this app so engaging, that people can’t resist scrolling? 63% of Instagram users log in at least once daily to check the app.

It’s only the personalized content that keeps you engaged and interactive!

But the strange thing is “how social media platforms seem to know exactly what content you want to see, even before you do. Or how do they manage to send the content that keeps you endlessly scrolling through your feed or the captivated videos and posts?

The simple answer lies in the powerful integration of Artificial Intelligence (AI) into social media algorithms. 

However, integrating AI into social media platforms is a strategic move that can revolutionize how companies engage with their audience, stay connected with market trends, and be able to customize their marketing strategies. AI enables businesses to automate and improve multiple aspects of their social media presence.

Are you ready to transform your social media strategy with AI? Xicom can help you hire a mobile app developer who helps create a social media app using AI capabilities that enable you to interact and engage with users in a better way. Let’s connect for further details and estimations!

How AI Works in the Social Media Industry?

Venturing into social media app development will be a roller coaster experience for you. At one moment you are ranking in likes, the next moment you will be scratching your head wondering why your content is going flat!

So there is a secret to using the power of AI to sustain itself in this tough competitive social media market. Don’t be surprised! 75% of marketers are planning to use AI to enhance customer experience on social media and 63% of B2B marketers have credited AI for boosting their revenue and lead generation. 

Before you get inspired and hire a software developer, the central question is how does AI work in Social media like magic?

Looking to harness AI capabilities in social media apps?

Did you know that 91% of businesses are using AI to boost customer experience? Let Xicom help you build a smarter social media app that resonates with your audience and helps you drive better engagement.

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Here are Top Ways of Using AI in Social Media:

Artificial Intelligence is revolutionizing social media in multiple ways and fundamentally revolutionizing how users interact with social media platforms, consume content, and engage with each other. At its core, AI encompasses a diverse set of technologies that enable machines to mimic human intelligence, capable of analyzing vast amounts of data and making data-driven decisions.

Let’s check how AI can be used in Social media apps to enhance user experience, optimize content delivery, and drive higher levels of engagement. 

Use Cases of AI in Social Media for App Engagement

1. Personalized Content Recommendations

One of the most prominent use cases of AI in social media apps is personalized content recommendation. AI algorithms integrated into Social media apps help analyze user data where it helps analyze browsing history, interactions, and preferences, so it helps you target the right audience at the right time. 

According to the reports, 30% of new apps will use AI for personalized interfaces by 2026 as 71% of consumers expect personalized company interaction while using the social media app. 

By understanding individual user’s behavior and interest, social media platforms can roll out relevant content on the user’s profile, increasing the likelihood of engagement. 

The perfect example to refer to is Facebook and Instagram which uses AI to suggest posts, articles, and videos based on user’s past interactions and interests, creating a personalized feed that keeps users engaged and entertained. 

2. Content Optimization for Content Delivery

AI can also help optimize content delivery by simply determining the best times and formats to present information to users. 

Wondering how it matters and works for you?

Just imagine as soon as you log into your social media profile, instead of scrolling through a newsfeed, you instantly get immersed in fully interactive and personalized updates that you are more interested in looking at and watching. AI-powered algorithms work in such a way that users only see the most relevant and engaging content first which keeps them on the app’s interface.

Again, just take the example of Instagram, where you open the app and see the content that resonates with the target audience. To keep their users engaged with an app, the social media giants keep optimizing various aspects such as user engagement history, the popularity of posts, and even the time of day to curate a personalized feed for each user. 

By constantly analyzing and optimizing user interactions, Instagram’s AI can adjust the feed algorithm to keep content fresh and relevant for the users. This practice ultimately ensures an engaging and satisfied user experience. 

3. Automated Content Creation

Now this is something game-changing in a social media app! AI-powered tools enable automated content creation, generating text, images, and videos based on predefined parameters and user inputs.

Now the trick is, that these tools leverage machine learning algorithms to analyze existing content trends, understand user preferences, and produce highly engaging content. 

AI tools can be used for generating various kinds of content ranging from social media posts and creating graphics to editing videos. AI-driven content creation streamlines the production process, ensuring a consistent flow of engaging content for audiences. 

This way, social media app handlers can create quality content with minimal effort, enabling businesses and creators to captivate their audience’s attention and drive engagement. 

4. Predictive Modeling to Forecast Latest Trends

Keeping your social media app engaging and making users stay with your app requires constant effort. This is where AI algorithms leverage predictive modeling techniques that help analyze historical data and identify patterns to forecast future trends and anticipate content virality. 

By understanding the factors that contribute to the success and virality of the content, social media platforms can act proactively.

This is how:

• Help identify the emerging trends 
• Assist in creating timely and relevant content
• Allow you to capitalize on opportunities to drive engagement

The perfect example to refer to this is TikTok, Twitter uses AI-driven algorithms to predict which videos or tweets are likely to go viral based on factors like user engagement, sharing behavior, and content attributes. This overall, enables creators and brands to optimize their content strategy to drive maximum output and impact.

5. Image and Video Recognition for Content Moderation

AI in social media can recognize what’s in pictures and videos without needing human help. This plays a crucial role and for this, it uses computer vision algorithms to automatically detect and filter inappropriate content.

Using this technology, Instagram can easily mark harmful content such as nudity, violence, and hate speech. By analyzing visual content in real-time, platforms can ensure a safe and positive user experience, mitigate potential risks, and easily maintain community standards. 

Elevate user experience with an AI-powered social media app!

72% of customers say they interact only with personalized content. Let Xicom create an AI-driven social media app that recommends users with personalized feeds and posts.

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Benefits of Using AI in Social Media Application

Using AI in social media apps can bring multiple benefits can help you stay ahead. All you have to do is look for a software outsourcing development company that can help you combine the power of AI with features and tools that are capable of offering more personalized, efficient, and engaging content for users and businesses.

Here are the key benefits of using AI in social media apps:

1. Enhanced Search Results

Using AI in social media apps can help you provide more accurate and relevant results by simply analyzing user behavior, browsing history, and preferences. It simply means that enhanced searching functionality can allow users to quickly find the information while saving their precious time. 

2. Unparalleled Personalization

The power of AI lies in its ability to identify customer preferences and behaviors. The way AI-driven algorithms analyze vast datasets and gain insights into customer needs, it allow businesses to deliver a personalized content recommendation that aligns with each user’s interest. This approach helps businesses to deliver more satisfying experiences and leads to alleviating their engagement.

3. Uplift Creativity

Driving user attention and engagement all depends upon how creative and innovative you are!

AI-enabled social media tools can easily overcome this hurdle for writers and provide wings that accelerate their idea generation and make them write more creative content to keep users engaged with the platform. Moreover, AI is paving the way for creating more creative and impactful content for marketing campaigns that directly affect their sales and success rate. 

4. Strategic Expansion

Using AI in social media apps empowers businesses to monitor conversations across diverse platforms. It helps them extract valuable insights from these interactions and allows businesses to tailor content strategies that help maximize engagement.  This strategic use of AI ensures that businesses not only maintain, and maximize user engagement but also enable them to expand strategically. 

5. Precise Data-Driven Decision Making

The biggest benefit of using AI in social media allow businesses to leverage data and insights that help them target the right audience with unparalleled accuracy resulting in higher conversation rates and improved ROI. 

How Xicom Can Help You Get Started With A Social Media App Integrated With AI Capabilities?

In the technology driven era, the usage of AI has become a common practice for businesses, but the way AI is transforming the landscape of social media and affecting user engagement rate, it’s an alarming time for businesses to look for expert professionals who can help accommodate the AI capabilities into the social media app. 

This is where Xicom outshined with their more than two decades of experience in customizing app solutions that deliver unmatched experience for users. Being a leading AI app development company, we are backed by a dedicated team of AI developers that help harness the power of AI to transform your social media app. 

Whether you are planning to create a social media app from scratch or looking to upgrade the existing one with the latest technologies and features, Xicom can be your perfect strategic tech partner.

Our team of AI developers can help bridge the gap between your success and goals by simply digging deep into your business requirements, understanding the major challenges of your businesses and creating a roadmap that meets distinct business requirements while ensuring maximum ROI in this dynamic ecosystem.

We make sure that your social app and the AI strategies that we adopt aligns best with your requirements and keep ahead in the market competition. By harnessing the full potential of AI features, we can help enhance user engagement, satisfaction and streamlining operations. 

So if you are all set to embrace this change, then it’s high time to book a free consultation slot with our experts, who will deeply analyze your requirements and provide you estimations. 

Read More: 115+ Top Mobile App Ideas in 2025 For Startups, Entrepreneurs etc.

Conclusion

At the end of this blog, it is fair enough to say that leveraging AI in social media apps significantly enhances user engagement by helping businesses and marketers automate their workflows and providing more personalized experiences to users. The way AI is transforming industries and providing deeper insights for smart decision-making is where using AI in social media apps can help you drive better user engagement. But to implement AI in social media apps, you need to hire a mobile app development company that can help you create more personalized, responsive, and engaging user experiences through social media apps. 

Xicom Technologies is one of the leading AI app development companies that can customize the social media app using top technologies and integrate AI algorithms that transform the user satisfaction level and ensure better engagement. So if you are all set to create, update, or migrate the social media app with AI capabilities, then drop a query below for more details or contact us directly. 

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