Is deciding to create a discount and deals app a profitable business idea for startups or leading e-commerce giants? 

In the ever-evolving digital landscape, where businesses are turning to online platforms to stay ahead of the curve and customers are constantly eyeing up digital coupons to save 10-30% on their shopping using a coupon. But the question is how far those coupons are working?

In this fast-paced world, customers want everything in a matter of seconds. In that scenario, if customers have to hop here and there to find the right deal to save some cost on shopping, then you may lose a potential customer. 

Everyone loves to get exciting offers and discounts while shopping. Don’t you? Everyone does and this has surged the demand for developing a discount and deals app. 

If you still doubt about building a coupon app for your business, then here are the key market stats providing real insights…

Key Market Statistics of Discount and Deals App Market

The online shopping trend keeps surging with no sign of showing down shortly, therefore, now is the perfect time to start an online discount and deals apps that allow customers to grab last-minute deals on shopping. And this has a direct impact on the ecommerce platform. 

Here are the quick stats that give you a better understanding:

• Did you know that 85% of people use coupons in the US and search for these coupons or promo codes on various websites and search engines?

• The mobile e-commerce revenue reached $3.88 trillion in 2023 and is expected to grow further by offering online deals and discounts.

• 5% of the respondents quickly abandon their shopping cart if they don’t get any discount, while 33% do it sometimes and 37% rarely proceed with their shopping.

• If splitting the between the coupon types – 61% of people prefer “Buy One, Get One” deals, 57% like free shipping, 67% want percentage-off codes, and 48% would rather take flat offers. 

E-commerce and online shopping platforms are taking over the world and to become a part of this quick revolution, inspiring businesses can create a discount and deals app by hiring a top mobile app development company in USA. Let’s get the details below!

Business Opportunities Offered By Discount and Deals Application

The way online shopping trends are impacting customer behavior, digital coupons have emerged as a promising opportunity for businesses to attract and retain customers by offering attractive deals and discounts. However, before you get into the process of app development, surely you want to understand what business opportunities can better suit your goals.

So if you are ready to create a discount and deals app then you need to understand what type of business requirements you have. Well, the concept of developing a daily deal and coupon app has brought three unique business opportunities. 

Daily deals and coupon apps offer three types of business opportunities:

1. Running a Daily Deals and Coupon Apps:

If you are looking for options to make money through a mobile app, then considering launching a daily deals and coupon app will be a worthy decision. These types of apps are popular, so it means you can easily attract users and generate a steady income from your app. 

2. Developing Discount and Deals App:

If you already have an idea for the daily deals and coupons app, but lack technical skills, then you can look for a top mobile app development company in California like Xicom that can help you turn your app idea into a successful, user-friendly app. 

3. Selling Products and Daily Deals and Coupon Apps:

For traditional businesses, developing these apps can be a great way to reach more customers by simply offering discounts and coupons, you can attract a larger audience and boost your sales. 

Now the question is what type of discount and deals app you can consider developing for your business that helps you generate better revenues…

What Type of Daily Deals and Coupon Apps You Should Develop?

When it comes to developing a daily deals and coupon app, you must have noticed that there are different kinds of deals, coupons, and online discounts available on various types of products and services. But the app architecture remains almost similar but not identical, therefore it is important to decide what type of coupon app you need to develop:

1. Coupon Apps:

This allows users to find various coupons for buying goods and services with a valid date. Such apps are relevant to businesses like restaurants dedicatedly selling products. If you want to make a huge profit from this app idea, then consider developing a coupon app. 

2. Daily Deals App:

This kind of application brings your customers daily new hot deals on products like Amazon. These deals are updated based on services like fashion brands or grocery stores. But to build a highly functional app, you need to hire an Android app developer in USA that may help you from start to finish. 

3. Online Discount Apps:

Creating a discount coupon application requires building a platform that offers discounts for various products and services. It is more like a daily deals apps that work well with e-commerce businesses and assure high returns. 

Regardless of what type of discount and daily deals app you choose to develop for your business, now the question arises here what features and functionalities do you need to prioritize to create a discount and daily deals app…

Must-Have Features to Create Discount and Deal Apps

Creating a discount and deals app can be a simple or comprehensive task as it all depends upon the type of features and functionalities you prioritize to integrate into it. To create daily deals and discount apps, you need to include key features across three main panels: User Panel, Merchant Panel, and Admin Panel. Each panel is integrated with specific features to ensure a smooth, engaging, and efficient user experience. 

So let’s get into the details of each panel’s features…

Features for User Panel

• User Registration: To get started with an app, let users sign up and create a profile using their email, mobile number, or social media accounts. 
• Deals Section: It allows users to search for and select deals on various products or services from different merchants. 
• Invite Friends: Users can also invite friends by sharing the deals with their friends and earn additional rewards when their friends make a purchase.
• Add to Wishlist: Allow users to save deals for later use and ensure they don’t miss out on offers that interest them. 
• Redeem Coupon Codes: Provide the feature in the app that allows users to redeem their coupon codes within a valid timeframe for extra discounts or offs.
• Geolocation and Nearby Deals: Let users find the deals based on their location and show them the best offers available nearby.
• Personalized Recommendations: To further make the best use of these deals and discount offers, you can hire a mobile app developer in USA that can AI algorithm to suggest deals based on user’s preferences, past purchases, and browsing behavior. 
• Deal Notifications and Alerts: To avoid missing any deal and offer, you can add a feature that notify users about specific deals, categories, and brands they follow. In addition, to make this deal more impactful, make sure it is being notified at the right time. 
• In-app Chat Support: Provide instant chat support to the customers with a quick resolution to their queries. 
• Multi-language Support: To make your app accessible across borders, offer a multi-language support option. 
• In-App Wallet: Allows users to store funds, and manage cashback or loyalty points in an app wallet to ensure seamless transactions. 

Features For Merchant Panel

• Add & Manage Deals: Merchants should have the flexibility to add, edit, and manage their deals and discounts.
• Track Status: This allows merchants to monitor transactions and determine if they need to extend contracts and restock goods. 
• Manage Orders: Merchants can view and process the pending orders, ensuring all deals are successfully applied. 
• Notifications: Using this feature, allows merchants to send notifications about upcoming deals to their customers. 
• Redeemed Coupons: Merchants can track and validate the coupons used by customers to maintain transparency throughout the discount redeeming process.
• Hot Deals: Allow merchants to showcase the most popular deals and most acquired deals to attract new customers and offer special discounts to loyal users. 
• Analytics and Reports: Provide merchants with detailed insights into their deal performance, customer behavior, and sales metrics to make them understand how does their business is performing.
• Customizable Deal Options: Make sure your app offers flexibility to tailor deals, such as offering time-sensitive discounts, bulk purchase deals, bulk purchase deals, or exclusive offers for specific user groups. 
• Inventory Management: Depending upon the inventory level, allow merchants to announce deals and stock levels. 

Features for Admin Panel

• Managing Deals and Offers: Admin has a right to manage deals, tracking their availability and expiration. 
• Manage Coupons: Keep tabs on coupon data from both merchants and customers. 
• Managing Deal Categories and Subcategories: The admin can organize deals into categories and manage transactions and order fulfillment according to the defined categories.
• Manage Merchants: Make sure your app has a feature that allows the admin can enlist new merchants, monitor their activities, and ensure they meet the platform’s standards. 
• Content Management: Admin can update FAQs, rules, and other app content to keep users informed about the latest deals and coupons.
• Promotion and Notifications: Send out push notifications and promote the app on social media to engage users. 

These are the few basic features you can consider including in the discount and deals app. But, the central question is how much it costs to create a discount and deals app. So if you are considering developing a discount and coupon app with these features then you can expect to invest anywhere from $20,000 to $35,000+, depending upon the complexity and business requirements. 

How To Monetize Your Discount and Deals App?

No matter whether you are a startup or a leading enterprise, your ultimate goal in developing an app is to make money from the app. To successfully monetize your discount and deals apps, you can leverage various revenue streams that help you capitalize on the app’s ability to easily connect merchants with customers.

Here are some of the key monetization strategies that you can leverage to make a profit:

1. Commission-Based Model:

It is one of the most common and potential ways to monetize your discount and deals apps. You can charge a commission fee from the merchants on every sale made through an app.

2. Paid Advertisement:

Once your app gains a significant user base, it becomes an attractive platform for other businesses to advertise their services. By offering an advertising space within the app, you can charge a fee in return.

3. Subscription Fees:

Another way to generate revenue is by offering premium features or exclusive deals through a subscription model. Users can pay a monthly or annual fee to access special deals and discount offers. 

There are multiple ways you can make money from an app, all you need is to look for top React Native developers in USA who can make your app developed for both leading platforms using 80% of the same codebase. But the question is what exactly goes into the process of creating the discount and deals app?

Easy Process to Create a Discount and Deals App

If you want to create a discount and deals app and looking for an easy and simple roadmap, then consider these steps. Below we have step-by-step procedures to create the best application for coupons and discount app development:

• Conduct an in-depth market research and planning
• Understanding the business goals and app type
• Set the budget and lay out the requirements
• Prototype and wireframing for the initiative UI/UX design
• Prioritizing the features and functionalities influenced by Groupon
• Hire a mobile app development that includes backend/frontend developers, UI/UX designers, quality assurance engineers, and a project manager
• Using the latest tech stack to make it work like a well-oiled machine
• Start coding an app, test it, and deploy it to the app store.

But what budget do you need to set when you finally decide to create a discount and deals app…

How Much Does It Cost to Create a Discount and Deals App?

Estimating the average cost to create a discount and deals app is quite challenging. Still, we have quoted the average cost based on market surveys, the native app development cost for a single platform can be between $20,000 to $22,000+, but as the number of platforms, app’s features, tech-stack complexities, and hourly cost of app developer arises, there comes a huge variation the estimated costs.

Here’s a look at the app’s development cost developed with different complexities:

• Basic app development cost for a single platform: $10,000 to $12,000+ 
• Medium complex app development cost: $15,000 to $20,000+
• Advanced app development cost with modern features: $25,000 to $50,000+

Before you consider these prices as a final quote, keep in mind that they can go above and down depending on your unique needs. So if you are ready to invest in discount and daily deals app development solutions, then consider booking a free consultation slot to get the right estimation. 

Conclusion

Developing a discount and multi-coupon app can be a great app idea if you are looking for the top mobile app business app ideas. It not just only provides value to your business but also can create great revenue streams. A well-developed coupon app can save thousands of dollars on everything from buying food to groceries, electronics to apparel, therefore increasing number of people are looking for innovative deals apps. 

To get started with such apps, you just need to hire a mobile app development company in Los Angeles that understands local market needs and can help you customize the app using the latest tech trends. 

For more details, you can drop a comment below or contact us!

FAQs

If you still have a query regarding creating a discount and deals app for your business, then you can consider frequently asked questions sections covering all the important questions.