How To Make Your App Go Viral: How They Take Off?

How To Make Your App Go Viral?

In the ever-expanding app market, where thousands of applications are going live every month, how to make your app go viral? 

With 1251 apps published or released every day on the App Store, why do just a few apps or games go viral? The predictions of market researchers said the mobile app market is expected to hit $935 billion by 2024, therefore, organizations are blindly turning their business model to digital platforms to tap into this thriving industry.

Though mobile apps have indeed become a potential platform to stay connected with customers they overlook the fact of how to make their apps addictive to customers.

Now what type of addictiveness we are talking about here?

Are you using any social media apps like Facebook, Instagram or Snapchat? Do you dare to uninstall it? or how often do you check stories, posts, or messages on these apps?

Reports say people are spending an average of 2 hours and 20 minutes on social media apps every day and 11+ times they check the same app in a day.

This is called app addictiveness which can’t make you detached with an app.  So how will you make your apps go viral? 

This is where most organizations look for mobile app success stats and facts like those mentioned below:

Mobile App’s Success Insights: Isn’t Worthy To Follow?

• Which are the most successful yet downloaded apps worldwide? The answer is TikTok, Instagram, WhatsApp, Facebook and more. So most people try building an app clone of this app to gain success…

• 94% of apps on the Apple App Store and 97% on the Google Play Store are free, therefore, businesses make the mistake of developing two different native apps to create their presence on both platforms instead of developing a cross-platform app. 

• Further, the gaming app market is huge, generating hundreds of billions in revenue each year. Instead of just getting into developing another gaming app, keep in mind that every gaming app doesn’t hit the market. 

• And lastly, out of thousands of hundreds of apps launching every month, only 0.5% of consumer mobile apps succeed.  

From using social proof to simplifying the user onboarding process to reducing churn, here at Xicom, you can hire mobile app developers that transform your digital business journey. Let’s connect for the details!

What’s The Success Mantra of Launching Addictive Mobile App?

If you are also planning to launch an app, then surely, you will be influenced by these stats but sorry to break you here as creating a billion-dollar app isn’t that easy and there is nothing to do with these stats. To make your app go viral, it is important to pay attention to the constantly changing customer behavior strategy behind this virality. 

There are mobile app development teams that build automated onboarding systems and develop game mechanics to make their apps addictive.

The other teams are focusing on identifying the brilliant dollar app idea, building it with great teams, and pouring their heart and souls into designing the beautiful UI/UX of the app. They even promote it through top social channels, ensuring it will be product market fit and provide unparalleled support. 

But unfortunately, despite these huge efforts, the app will not go viral!

This is the reason why billion-dollar apps are so rare in their concept, functionality, and user experience. Everyone knows the process of making an app but not everyone understands the secret of making addictive apps that are hard to put down. 

In this blog, here we have listed down a few top strategies that can make your apps addictive and go viral…

Top Strategies To Make Your App Go Viral

To make your mobile apps go viral, most businesses pick a simple approach to hire a mobile app development company that can help implement the top UI/UX design in their app. However, hiring the right tech partner can help you go a few more miles by maximizing user engagement, retention, and organic growth.

So here we have shared top strategies by carefully evaluating the market success and user behavior journey of a few top apps.

1. Create an Engaging Onboarding Experience

Instead of just bombarding the users with lots of questions and asking for too many details to be filled in, try simplifying your app onboarding experience.

Try capturing the attention and retention of the users right from the start by offering a simple, easy, and quick onboarding process like Amazon. It introduces users to the app step-by-step and avoids overwhelming them with features all at once. 

Furthermore, you can use interactive tutorials in case you are launching any trading apps or financial apps where there is a trust issue with users. Secondly, clear visual cues and animations to guide new users through essential actions will lead to a smoother onboarding process, and quickly users will understand your app’s value. 

Did you 65% of users discover new apps via word-of-mouth?

Let Xicom help you drive more downloads for your mobile app and create a viral sensation by integrating innovative features like gamification, social sharing, and more.

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2. Using Strong Call-To-Actions (CTAs)

Did you know that using a specific, clear CTA can increase conversion rates by 161%? Personalized CTA performs 202% better than using general CTAs!

CTAs play a critical role in driving user engagement that directly reflects in your conversion rate. Learn from the popular gaming app “Clash of Clans”, where the placement, color, and icons of CTAs such as “Attack” or “Cancel” are designed so mindfully and trigger user actions effectively.

Now the question arises here, what is the best way of designing CTAs to make it more impactful?

Here are the Easy Tips for Effective CTAs:

• Red CTAs are designed to boost conversions by 21% as bright colors are used to evoke positive emotions for actions like “Purchases or Upgrades”, whereas more neutral colors are being used for further steps.

• It is said that adding an arrow to the end of your CTA may boost “Clicks” on the app by 26%.

• CTAs that are shaped like buttons, see a 45% increase in clicks.

• Lastly, adding more white space around your CTA can increase conversion by 232%. 

3. Using Push Notifications Wisely

In today’s digital era, there is nothing more powerful and impactful marketing tool than using push notifications strategically. It does not just help in reminding users to complete tasks or unlock new items, much like ecommerce platforms, consistently using it can create a habit loop and encourage users to return regularly to the app.

All you have to ensure that your notifications add genuine value- whether it’s a reminder, an update, or reward points. Just don’t spam users with generic messages as it will make them quickly abandon your app. 

Now the question is how will you determine when and what message needs to be send to the users?

Before you look for a top software development company to include this feature in your app, keep in mind that using AI algorithms to make this feature work will add a great edge.

“AI-integrated apps regularly monitor user behavior and track their shopping or app accessing history, payment choices, time spent on the app, products you browse, options you choose, and more. After analyzing these insights, businesses can send personalized notifications at the right time to trigger user’s emotions to make a final purchase.”

4. Offer Instant Gratification with Rewards

Build a strong referral program that incentivizes the users to promote your app by offering them some rewards for each successful referral. This not only increases your app’s user base but also builds trust through word-of-mouth recommendations. 

Whether you are developing an ecommerce app, gaming app, or a doctor consultation app, this strategy can be smartly applied to multiple app types. 

But what type of rewards do you offer to users to keep them aligned with your app?

The rewards can range from discount coupons, and access to premium features to earn extra in-app credits. Dropbox’s success is the perfect example to consider!

This app makes their users so influenced by their reward system, that users curiously refer friends, receiving extra cloud storage in return. So keep the reward system’s approach practical and trustable for users. When these programs are executed correctly, referral programs create a viral loop where users are constantly motivated to share the app with others, which leads to organic growth without spending heavily on marketing strategies. 

Boost your mobile app user engagement by over 150%!

Let Xicom design a customized referral system that fuels your app’s virality drives organic growth and increases the user base by 30-35%.

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5. Create a Viral Content Strategy

Content marketing can greatly amplify your mobile app’s virality and market reach. It could be anything from creating blog posts, and videos to tutorial videos, that highlight how the app solves specific problems or meets particular needs. 

It can engage, help, and entertain users and also generate buzz, especially when shared across social media and forums. Just imagine how you would feel, when Snapchat introduces the new festive filters. 

A viral content video showcasing your app’s features, especially when it involves humor or emotions, can help you create a massive spike in downloads. 

Conclusion

At the end of this blog, it is fair enough to say that the rapidly expanding mobile app market is throwing various potential opportunities to budding businesses and leading organizations to create their digital presence. But to get successful and make your app viral, it requires professional efforts and mindful strategies. More companies are now simplifying onboarding systems, social media sharing, offering referral programs, and more.

However, the approach to implementing such strategies will depend upon your business type. So this is where you need to hire software developers that can understand the business requirements, make it validate with market needs, and build a strategy that makes your app go viral.

At Xicom Technologies, leveraging 20+ years of software development years and making apps receive 1+ million downloads, we are trusted globally for digital business transformations. While it would take some time for these behavioral strategies to fully evolve practically in the apps, our team goes above and beyond to drive the success of mobile apps.

If you are already sorted with your app and trying hard to make it viral, then drop a comment below or contact us for more details.

FAQs

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